Blog:

National Ag Day: Celebrating a Vital – and Changing – Industry

National Ag Day is an opportunity to celebrate the agriculture industry for its many contributions to society, which is why EarthOptics is proud to be a sponsor. But National Ag Day is also a good time to reflect on how agriculture is evolving and what needs to be done to stay ahead of challenges.

Growers, ag suppliers and food producers are all under pressure today to be sustainable in a way that protects the planet, keeps consumers happy and strengthens their operations. This is creating new challenges but also fresh motivation for agriculturalists to innovate and create climate-smart operations – which can help them not only meet consumer expectations but also improve their bottom line.

Unearthing new opportunities

A farmer’s goal for their operation is to maximize yields while keeping input costs down. Thinking about how their practices affect the environment is central to this goal, because the environment plays a role in how well their crop performs year after year.

At EarthOptics, we believe a key area where farmers can be even more sustainable and profitable is where crops take root – in the soil. The methods used to understand soil are antiquated, they have not changed for decades. They’re more costly and time-consuming than they need to be.

Today, there’s a tremendous opportunity to use modern data collection and analysis to understand soil in a more thorough and cost-effective way.

With a goal of creating more efficiency in soil management, EarthOptics uses data-driven mapping technology to see past the surface and look deeper at variables contributing to the soil’s overall health. By focusing on one of the core ingredients used to grow a crop, we help farmers achieve sustainable growth and unlock new opportunities within their operations.

Because when farmers truly understand what’s happening beneath the surface of their fields, they can care for the soil even more and in a way that takes advantage of its many benefits.

A smarter and more sustainable way to farm

Supporting National Ag Day is an easy decision for us at EarthOptics. We appreciate the hard work of every contributor in agriculture, yet we also see opportunities for the industry to continue to improve. That’s why we don’t consider the challenge of creating a more sustainable future for agriculture to be a burden, but rather an opportunity.

Changing how farmers look at soil can help them better manage their environments and their crops, while helping preserve farmlands for future generations.