Press Release:
South Texas Landowners and Soil Carbon Developer partner to offer new revenue options for Soil Health
Brooks County, Texas, April 24, 2024 –
South Texans’ Property Rights Association (STPRA), EarthOptics, and Grassroots Carbon are pleased to announce a strategic partnership supporting landowners entering the soil carbon storage market. This is a first-of-its-kind collaboration to connect landowners engaged in nature-based carbon capture, with EarthOptics’ soil carbon measurement services, and Grassroots Carbon’s soil carbon credit generation platform and vast network of carbon credit buyers.
Participating landowners are able to profit from additional carbon storage via nature-based capture of atmospheric carbon dioxide in the healthy soils of farms and ranches. The voluntary carbon market encourages corporations to purchase these high-quality carbon offsets to reduce their carbon impact and reach their sustainability goals. This gives landowners the opportunity to benefit by quantifying their additional stored soil organic carbon, creating a new revenue stream for their operation.
Aligned with its mission to advocate for the rights and advantages of land owners, STPRA sought economic opportunities for its members who were engaged in sustainable land practices, producing healthy soils and ecosystems. STPRA selected Grassroots Carbon–offering a high-quality turnkey soil carbon credit process for landowners, and EarthOptics–conducting precise soil carbon measurement and data verification. The partnership helps address financial barriers as landowners enter the carbon market.
The 35-40 million acres known as “South Texas” has the potential to take in 25 million
tonnes of carbon each year while seeing soil health expand across the region. (One
metric ton of carbon is equivalent to the emissions of a car driving 2,500 miles).
Grassroots Carbon has paid ranchers $5 million since 2021 to support the
implementation of regenerative practices that store additional soil carbon and restore
grassland health and ecology.
The three organizations are launching the program, confident the model will be replicated in other regions. While STPRA is based in South Texas, their initiatives benefit property owners statewide. They are providing landowners with a streamlined entry into the carbon market, rewarding them for responsible soil stewardship practices.
About South Texans’ Property Rights Association (STPRA)
The South Texans’ Property Rights Association (STPRA) educates the public and serves
as a strong advocate for the rights of property owners to use, enjoy, and profit from the
use of their lands as guaranteed by the Constitutions of the United States of America
and the State of Texas.
About Grassroots Carbon
Based in San Antonio, Texas, Grassroots Carbon is the leading grasslands restoration
and soil carbon storage company that empowers ranchers to implement regenerative
land management practices. In addition to enhancing soil health, promoting biodiversity,
and improving water quality, these regenerative practices have tremendous potential to
combat climate change by drawing down large quantities of atmospheric carbon
dioxide into the soil. Built on a foundation of scientific rigor, quality, and trust,
Grassroots Carbon works with leading companies to reduce their carbon impact and
reach their sustainability goals.
About EarthOptics
EarthOptics is a growing agricultural technology company building the world’s first soil Cloud. It is developing next generation sensors and algorithms to characterize soil properties at scale. The company believes soil health and below-ground precision is foundational to a sustainable food system. It is focused on delivering actionable point-of-care insights on the physical, chemical, and biological attributes of soil.
Media Contacts:
Charles Maley
Advocacy Director, STPRA
charles@stpra.org
Brad Tipper
Chief Executive Officer, Grassroots Carbon
howdy@buildgrassroots.com
Laura Schuchart
Senior Director of Marketing, EarthOptics
laura.schuchart@earthoptics.com
Erika Poppelreiter
Soldier Creek Communications
erika@soldiercreekcommunications.com