Brooks County, Texas, April 24, 2024 –

South Texans’ Property Rights Association (STPRA), EarthOptics, and Grassroots Carbon are pleased to announce a strategic partnership supporting landowners entering the soil carbon storage market. This is a first-of-its-kind collaboration to connect landowners engaged in nature-based carbon capture, with EarthOptics’ soil carbon measurement services, and Grassroots Carbon’s soil carbon credit generation platform and vast network of carbon credit buyers.

Participating landowners are able to profit from additional carbon storage via nature-based capture of atmospheric carbon dioxide in the healthy soils of farms and ranches. The voluntary carbon market encourages corporations to purchase these high-quality carbon offsets to reduce their carbon impact and reach their sustainability goals. This gives landowners the opportunity to benefit by quantifying their additional stored soil organic carbon, creating a new revenue stream for their operation.

Aligned with its mission to advocate for the rights and advantages of land owners, STPRA sought economic opportunities for its members who were engaged in sustainable land practices, producing healthy soils and ecosystems. STPRA selected Grassroots Carbon–offering a high-quality turnkey soil carbon credit process for landowners, and EarthOptics–conducting precise soil carbon measurement and data verification. The partnership helps address financial barriers as landowners enter the carbon market.

The 35-40 million acres known as “South Texas” has the potential to take in 25 million tonnes of carbon each year while seeing soil health expand across the region. (One metric ton of carbon is equivalent to the emissions of a car driving 2,500 miles). Grassroots Carbon has paid ranchers $5 million since 2021 to support the implementation of regenerative practices that store additional soil carbon and restore grassland health and ecology.

The three organizations are launching the program, confident the model will be replicated in other regions. While STPRA is based in South Texas, their initiatives benefit property owners statewide. They are providing landowners with a streamlined entry into the carbon market, rewarding them for responsible soil stewardship practices.