Rob Hranac
Chief Technology Officer
Rob Hranac is the Chief Technology Officer at EarthOptics, where he leads the development of next-generation computational agriculture platforms. By harnessing advances in metagenomics and sensor-based technologies, EarthOptics delivers high-resolution insights into soil nutrients, biology, and physical structure—empowering growers to enhance productivity. The company utilizes cutting-edge DNA sequencing and scalable sensor applications to map the agricultural soil microbiome with exceptional precision.
With over 20 years of experience, Rob has built and scaled analytics businesses that integrate precision sensors with large-scale environmental systems, emphasizing automation and efficiency. He holds degrees in electrical and environmental engineering. Before joining EarthOptics, Rob served as Chief Operating Officer at Swift Navigation, a leader in centimeter-accurate GPS technology for autonomous systems.
Rob resides in Petaluma, California, with his family.